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  <titleInfo>
    <title>Marketing communications in the pharmaceutical industry</title>
  </titleInfo>
  <name type="personal">
    <namePart>Holden, Peter</namePart>
    <namePart type="date">1947-</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
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    <place>
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    </place>
    <publisher>Radcliffe Professional Press</publisher>
    <dateIssued>c1992</dateIssued>
    <dateIssued encoding="marc">1992</dateIssued>
    <issuance>monographic</issuance>
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  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xii, 149 p. : ill. ; 24 cm.</extent>
  </physicalDescription>
  <note type="statement of responsibility">edited by Peter Holden.</note>
  <note>Includes index.</note>
  <subject>
    <geographicCode authority="marcgac">e-uk---</geographicCode>
  </subject>
  <subject authority="lcsh">
    <topic>Pharmaceutical industry</topic>
    <geographic>Great Britain</geographic>
    <topic>Communication systems</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Drugs</topic>
    <geographic>Great Britain</geographic>
    <topic>Marketing</topic>
    <topic>Communication systems</topic>
  </subject>
  <classification authority="lcc">HD9667.5 .M37 1992</classification>
  <classification authority="ddc">615.10688 MAR</classification>
  <identifier type="isbn">1870905385</identifier>
  <identifier type="lccn">93107430</identifier>
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    <recordCreationDate encoding="marc">930728</recordCreationDate>
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    <recordIdentifier source="BD-DhUL">3946317</recordIdentifier>
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