Marketing communications in the pharmaceutical industry / edited by Peter Holden. Holden, Peter, 1947- Pharmaceutical industry Great Britain Communication systems. Drugs Great Britain Marketing Communication systems. HD9667.5 .M37 1992 615.10688 MAR Includes index. Oxford : Radcliffe Professional Press, c1992. c1992. 1992 Text xii, 149 p. : eng Great Britain Great Britain