Health care marketing : tools and techniques - Fortenberry, John L.; Fortenberry, John L. (Sudbury, Mass. : Jones and Bartlett Publishers, 2010)
Rev. ed. of.: Marketing tools for healthcare executives / John L. Fortenberry, Jr., 2nd ed., c2005.
Includes bibliographical references (p. 297-299) and index.
Keywords: Medical care -- Marketing; Health services administration; Marketing of Health Services -- methods