Consumer behavior application of theory Howard, John A. creator text bibliography nyu New York McGraw-Hill c1977 1977 monographic eng
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ix, 325 p. : ill. ; 24 cm. John A. Howard. Includes bibliographical references and index. Consumer behavior HF5415.3 .H67 658.834 HOC McGraw-Hill series in marketing 007030520X : 76056122 DLC 761118 20150106174240.0 4599890