00717nam a22002297a 4500003000800000005001700008008004100025020002400066040002100090082001700111100001900128245008300147250000900230260003200239300004400271365001600315504005000331650002100381700003200402700002800434700002500462BD-DhUL20240924155537.0240924s2020    enka|||| b||| 001 0 eng    a9781292276540 (pbk)  aBD-DhULcBD-DhUL  a658.802bHOM1 aHooley, Graham10aMarketing strategy and competitive positioning/ cGraham Hooley... [et al.].    a7th   aHarlow : bPearson, c2020.  axxiii, 594 p. : bCol.ill. ; c26 cm.    aUSDb219.99  aIncludes bibliographical references and index 4aTarget Marketing1 aNicoulaud, Brigitteejt. au1 aRudd, John M. ejt. au 1 aLee, Nick. ejt. au