TY  - BOOK
AU  - Clow, Kenneth E.
AU  - Baack, Donald
TI  - Integrated advertising,promotion,and marketing communications/ 
SN  - 9780133866
U1  - 658.8 
PY  - 2016///
CY  - New York : 
PB  - Pearson, 
KW  - Management of marketing
KW  -  Advertising
N1  - Includes bibliographical references and index
ER  -