Integrated advertising,promotion,and marketing communications
Clow, Kenneth E.
creator
Baack, Donald
jt. au
text
bibliography
nyu
New York
Pearson
2016
7th
monographic
eng
xx, 476 p. : Col. ill. ; 27 cm.
Kenneth E. Clow, Donald Baack.
Includes bibliographical references and index
Management of marketing
Advertising
658.8 CLI
9780133866339 (pbk)
BD-DhUL
240924
20240924123417.0