TY  - BOOK
AU  - Aaker, David
TI  - Aaker on branding : 20 principles that drive success
SN  - 9781614488
U1  - 658.827 
PY  - 2014///
CY  - New York
PB  - Morgan James
KW  - Brand name products
N1  - Includes bibliographical references and index
ER  -