<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00804nam a22002417a 4500</leader>
  <controlfield tag="003">BD-DhUL</controlfield>
  <controlfield tag="005">20231213101214.0</controlfield>
  <controlfield tag="008">231213s        c  a|||| b||| 001 0 eng  </controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">9783030243760 (pbk)</subfield>
  </datafield>
  <datafield tag="040" ind1=" " ind2=" ">
    <subfield code="a">BD-DhUL</subfield>
    <subfield code="c">BD-DhUL</subfield>
  </datafield>
  <datafield tag="082" ind1=" " ind2=" ">
    <subfield code="a">658.872</subfield>
    <subfield code="b">DIG</subfield>
  </datafield>
  <datafield tag="245" ind1="1" ind2="0">
    <subfield code="a">Digital and social media marketing : </subfield>
    <subfield code="b">emerging applications and theoretical development/ </subfield>
    <subfield code="c">Edited Nripendra P. Rana, </subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">Cham : </subfield>
    <subfield code="b">Springer, </subfield>
    <subfield code="c">2020. </subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">xv, 339 p. : </subfield>
    <subfield code="b">ill. (some col.) ; </subfield>
    <subfield code="c">24 cm</subfield>
  </datafield>
  <datafield tag="365" ind1=" " ind2=" ">
    <subfield code="a">Euro</subfield>
    <subfield code="b">179.99</subfield>
  </datafield>
  <datafield tag="504" ind1=" " ind2=" ">
    <subfield code="a">Includes bibliographical references </subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="4">
    <subfield code="a">Internet marketing</subfield>
  </datafield>
  <datafield tag="700" ind1="1" ind2=" ">
    <subfield code="a">Rana, Nripendra P.</subfield>
    <subfield code="e">jt. ed. </subfield>
  </datafield>
  <datafield tag="700" ind1="1" ind2=" ">
    <subfield code="a">Slade, Emma L.</subfield>
    <subfield code="e">jt. ed. </subfield>
  </datafield>
  <datafield tag="700" ind1="1" ind2=" ">
    <subfield code="a">Sahu, Ganesh P.</subfield>
    <subfield code="e">jt. ed. </subfield>
  </datafield>
  <datafield tag="700" ind1="1" ind2=" ">
    <subfield code="a">Kizgin, Hatice</subfield>
    <subfield code="e">jt. ed. </subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="2">ddc</subfield>
    <subfield code="c">BK</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">258670</subfield>
    <subfield code="d">258670</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">ddc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="6">658_872000000000000_DIG</subfield>
    <subfield code="7">0</subfield>
    <subfield code="8">NFIC</subfield>
    <subfield code="9">397315</subfield>
    <subfield code="a">DUL</subfield>
    <subfield code="b">DUL</subfield>
    <subfield code="c">GEN</subfield>
    <subfield code="d">2023-12-13</subfield>
    <subfield code="e">Purchased</subfield>
    <subfield code="o">658.872 DIG</subfield>
    <subfield code="p">527861</subfield>
    <subfield code="r">2023-12-13</subfield>
    <subfield code="t">1</subfield>
    <subfield code="w">2023-12-13</subfield>
    <subfield code="y">BK</subfield>
    <subfield code="x">Tourism &amp; Hos. Management</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">ddc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="6">658_872000000000000_DIG</subfield>
    <subfield code="7">0</subfield>
    <subfield code="8">NFIC</subfield>
    <subfield code="9">397316</subfield>
    <subfield code="a">DUL</subfield>
    <subfield code="b">DUL</subfield>
    <subfield code="c">GEN</subfield>
    <subfield code="d">2023-12-13</subfield>
    <subfield code="e">Purchased</subfield>
    <subfield code="o">658.872 DIG</subfield>
    <subfield code="p">527862</subfield>
    <subfield code="r">2023-12-13</subfield>
    <subfield code="t">2</subfield>
    <subfield code="w">2023-12-13</subfield>
    <subfield code="y">BK</subfield>
    <subfield code="x">Tr. to Tourism &amp; Hos. Management Dept. Sem. Lib.</subfield>
  </datafield>
</record>
