Digital and social media marketing : emerging applications and theoretical development/ Edited Nripendra P. Rana, Rana, Nripendra P. jt. ed. Slade, Emma L. jt. ed. Sahu, Ganesh P. jt. ed. Kizgin, Hatice jt. ed. 658.872 DIG Includes bibliographical references Cham : Springer, 2020. 2020. Text xv, 339 p. : eng