<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00712nam a22002417a 4500</leader>
  <controlfield tag="003">BD-DhUL</controlfield>
  <controlfield tag="005">20221113132117.0</controlfield>
  <controlfield tag="008">221101s2022    maua|||| b||| 001 0 eng  </controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">9780357129463 (pbk)</subfield>
  </datafield>
  <datafield tag="040" ind1=" " ind2=" ">
    <subfield code="a">BD-DhUL</subfield>
    <subfield code="c">BD-DhUL</subfield>
  </datafield>
  <datafield tag="082" ind1=" " ind2=" ">
    <subfield code="a">658.8</subfield>
    <subfield code="b">PRF</subfield>
  </datafield>
  <datafield tag="100" ind1="1" ind2=" ">
    <subfield code="a">Pride, William M.</subfield>
  </datafield>
  <datafield tag="245" ind1="1" ind2="0">
    <subfield code="a">Foundations of marketing / </subfield>
    <subfield code="c">William M. Pride, O. C. Ferrell.</subfield>
  </datafield>
  <datafield tag="250" ind1=" " ind2=" ">
    <subfield code="a">9th ed.</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">Boston : </subfield>
    <subfield code="b">Cengage, </subfield>
    <subfield code="c">2022.</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">xxii, 553 p. : </subfield>
    <subfield code="b">col. ill. ; </subfield>
    <subfield code="c">28 cm.</subfield>
  </datafield>
  <datafield tag="365" ind1=" " ind2=" ">
    <subfield code="a">US$</subfield>
    <subfield code="b">205.95</subfield>
  </datafield>
  <datafield tag="504" ind1=" " ind2=" ">
    <subfield code="a">Glossary: p. 485 - 496.</subfield>
  </datafield>
  <datafield tag="504" ind1=" " ind2=" ">
    <subfield code="a">Includes bibliographical references and index.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="4">
    <subfield code="a">Marketing.</subfield>
  </datafield>
  <datafield tag="700" ind1="1" ind2=" ">
    <subfield code="a">Ferrell, O. C.</subfield>
    <subfield code="e">jt. aut.</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="2">ddc</subfield>
    <subfield code="c">BK</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">257392</subfield>
    <subfield code="d">257392</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">ddc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="6">658_800000000000000_PRF</subfield>
    <subfield code="7">0</subfield>
    <subfield code="8">NFIC</subfield>
    <subfield code="9">394446</subfield>
    <subfield code="a">DUL</subfield>
    <subfield code="b">DUL</subfield>
    <subfield code="c">GEN</subfield>
    <subfield code="d">2022-07-21</subfield>
    <subfield code="e">Purchased</subfield>
    <subfield code="o">658.8 PRF</subfield>
    <subfield code="p">525503</subfield>
    <subfield code="r">2022-11-01</subfield>
    <subfield code="t">1</subfield>
    <subfield code="w">2022-11-01</subfield>
    <subfield code="y">BK</subfield>
    <subfield code="z">Marketing</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">ddc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="6">658_800000000000000_PRF</subfield>
    <subfield code="7">0</subfield>
    <subfield code="8">NFIC</subfield>
    <subfield code="9">394447</subfield>
    <subfield code="a">DUL</subfield>
    <subfield code="b">DUL</subfield>
    <subfield code="c">GEN</subfield>
    <subfield code="d">2022-07-21</subfield>
    <subfield code="e">Purchased</subfield>
    <subfield code="o">658.8 PRF</subfield>
    <subfield code="p">525504</subfield>
    <subfield code="r">2022-11-01</subfield>
    <subfield code="t">2</subfield>
    <subfield code="w">2022-11-01</subfield>
    <subfield code="y">BK</subfield>
    <subfield code="z">tr. to Marketing</subfield>
  </datafield>
</record>
