International marketing / Michael R. Czinkota, Iikka A. Ronkainen, Annie Peng Cui.
Czinkota, Michael R.
Ronkainen, Iikka A. jt. aut.
Cui, Annie Peng. jt. aut.
658.84 CZI
Glossary: p. 561-569.
Includes bibliographical references and index.
Boston : Cengage,
2023.
2023.
2023
Text
xxix, 604 p. :
eng