International marketing
Cateora, Philip R.
aut.
Money, R. Bruce.
jt. aut.
Gilly, Mary C.
jt. aut.
Graham, John L.
jt. aut.
text
bibliography
nyu
New York
McGraw-Hill
2020
monographic
eng
xxxii, 682 p. : col. ill., col. maps ; 28 cm.
Philip R. Cateora ... [et. al.]
Glossary: p. 634-641.
Includes bibliographical references & index.
Marketing
International business enterprises
658.8 INT
9781259712357 (hbk)
BD-DhUL
221006
20221019113151.0