International marketing / Philip R. Cateora ... [et. al.]
Cateora, Philip R. aut.
Money, R. Bruce. jt. aut.
Gilly, Mary C. jt. aut.
Graham, John L. jt. aut.
658.8 INT
Glossary: p. 634-641.
Includes bibliographical references & index.
New York : McGraw-Hill,
2020.
2020.
2020
Text
xxxii, 682 p. :
eng