00805cam a2200253 i 450000100090000000300080000900500170001700800410003401000170007502000240009204000370011604200080015305000250016108200150018610000200020124500630022125000140028426000470029830000550034536500170040050400740041765000260049170000340051718203628BD-DhUL20221006111456.0140627r20162017ii a     b    001 0 eng    a  2014023870  a9789332557185 (pbk)  aDLCbengcDLCerdadDLCdBD-DhUL  apcc00aHF5415.13b.K64 201600a658.8bKOM10aKotler, Philip.10aMarketing management / cPhilip Kotler, Kevin Lane Keller.  a15th ed.   aNoida : bPearson, c2016 (2017 printing).  a756 p. in various pagings : bcol. ill. ; e25 cm.  aIRSb1150.00  aGlossary: p. G.1-G.11.
Includes bibliographical references and index. 4aMarketing Management.10aKeller, Kevin Lane.ejt. aut.