Marketing management / Philip Kotler, Kevin Lane Keller. Kotler, Philip. Keller, Kevin Lane. jt. aut. HF5415.13 .K64 2016 658.8 KOM Glossary: p. G.1-G.11. Includes bibliographical references and index. Noida : Pearson, 2016 (2017 printing). 2016 (2017 printing). 2016 Text 756 p. in various pagings : eng