Marketing for hospitality and tourism / edited by Philip Kotler...[et al.] Kotler, Philip aut. Bowen, John T. jt. aut. Makens, James C. jt. aut. Baloglu, Seyhmus jt. aut 647.94 MAR Glossary: p. 634-641. Includes bibliographical references and index. Boston : Pearson, 2017. 2017. 2017 Text xxii, 358 p. : eng