Consumer behavior / Leon G. Schiffman, Joe Wisenblit and S. Ramesh Kumar. Schiffman, Leon G. Wisenblit, Joseph. jt. aut. Kumar, S. Ramesh. jt. aut. Consumers. Marketing. HF5415.32 .S35 2007 658.8342 SCC Glossary: p. 627-644. Includes bibliographical references and index. Noida : Pearson, 2019. 2019. 2019 Text xxx, 670 p. : eng