00804nam a22002297a 4500003000800000005001700008008004100025020002400066040002100090082001500111100002300126245009800149250004100247260004800288300004400336365001500380504007400395650001500469700002900484700003000513700003100543BD-DhUL20220525161013.0220518s2016    nyua|||| b||| 001 0 eng    a9781259253065 (pbk)  aBD-DhULcBD-DhUL  a658.8bINT1 aCateora, Philip R.10aInternational marketing / cPhilip R. Cateora, Mary C. Gilly, John L. Graham, R. Bruce Money.  a17th, McGraw-Hill education Int. ed.  aNew York : bMcGraw Hill Education, c2016.  axxxvi, 662 p. : bcol. ill. ; c28 cm.   aGBPb54.99  aGlossary: p.622 - 630.
Includes bibliographical references and index. 4aMarketing.1 aGilly, Mary C.ejt. aut.1 aGraham, John L.ejt. aut.1 aMoney, R. Bruce.ejt. aut.