International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham, R. Bruce Money. Cateora, Philip R. Gilly, Mary C. jt. aut. Graham, John L. jt. aut. Money, R. Bruce. jt. aut. 658.8 INT Glossary: p.622 - 630. Includes bibliographical references and index. New York : McGraw Hill Education, 2016. 2016. 2016 Text xxxvi, 662 p. : eng