00836nam a22002417a 4500 BD-DhUL 20220525160213.0 220518s2013 ii a|||| b||| 001 0 eng 9789332542204 (pbk) BD-DhUL BD-DhUL 658.82 KES Keller, Kevin Lane. Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Ambi M. G. Parameswaran, Isaac Jacob. 4th ed. Tamil Nadu : Pearson, 2015. xxix, 586 p. : ill. (chiefly col.) ; 25 cm. IRS 895.00 Includes bibliographical references and index. Sales promotion Management. Parameswaran, Ambi M. G. jt. aut. Jacob, Isaac. jt. aut. ddc BK 256000 256000 0 0 ddc 0 658_820000000000000_KES 0 NFIC 391624 DUL DUL GEN 2022-02-14 Purchased 658.82 KES 524621 2022-05-18 1 2022-05-18 BK International Business 0 0 ddc 0 658_820000000000000_KES 0 NFIC 391625 DUL DUL GEN 2022-02-14 Purchased 658.82 KES 524622 2022-05-18 2 2022-05-18 BK International Business