Kotler, Philip. creator Armstrong, Gary. jt. aut. Opresnik, Marc Oliver. jt. aut. text bibliography enk Harlow Pearson Education 2021 18th, global ed. monographic eng

print

728 p. : col. ill. ; 27 cm. Philip Kotler, Gary Armstrong, Marc Oliver Opresnik. Glossary: p. 649 - 658. Includes bibliographical references and index. Marketing 658.8 KOP 9781292341132 (pbk) BD-DhUL 220518 20220526123440.0