00723nam a22002177a 4500003000800000005001700008008004100025020002400066040002100090082001500111100002000126245008500146250002100231260004200252300003600294365001600330504007600346650001500422700003100437700003700468BD-DhUL20220526123440.0220518s2021    enka|||| b||| 001 0 eng    a9781292341132 (pbk)  aBD-DhULcBD-DhUL  a658.8bKOP1 aKotler, Philip.10aPrinciples of marketing / cPhilip Kotler, Gary Armstrong, Marc Oliver Opresnik.  a18th, global ed.  aHarlow : bPearson Education, c2021.  a728 p. : bcol. ill. ; c27 cm.  aUS$b100.00  aGlossary: p. 649 - 658.
Includes bibliographical references and index.
 4aMarketing.1 aArmstrong, Gary.ejt. aut.1 aOpresnik, Marc Oliver.ejt. aut.