Basic marketing research : customer insights and managerial action / Tom J. Brown, Tracy A. Suter, Gilbert A. Churchill. Brown, Tom J. Suter, Tracy A. jt. aut. Churchill, Gilbert A. jt. aut. Marketing research. 658.83 BRB Glossary : p. 334-340. Includes bibliographical references and index. 2018 Text xviii, 348 p. : eng