TY  - BOOK
AU  - Pride, William M.
AU  - Ferrell, O. C.
TI  - Foundations of marketing / 
SN  - 9781305405
U1  - 658.8 
PY  - 2017///
CY  - Boston : 
PB  - Cengage Learning, 
KW  - Marketing
N1  - Glossary : p. G.1-G.10
; Includes bibliographical references and index
ER  -