integrating customer focus across the firm Zeithaml, Valarie A. creator Bitner, Mary Jo. jt. aut. Gremler, Dwayne D. jt. aut. text bibliography nyu New York McGraw-Hill Education 2018 7th ed. monographic eng

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xxviii, 514 p. : ill. ; 26 cm. Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. Includes bibliographical references and index. Service industries Marketing Customer services 658.8 ZES 9780078112102 (hbk) BD-DhUL 210215 20241002160442.0