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  <titleInfo>
    <title>Principles of international marketing</title>
  </titleInfo>
  <name type="personal">
    <namePart>Czinkota, Michael R.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
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  </name>
  <name type="personal">
    <namePart>Ronkainen, Ilkka A.</namePart>
    <role>
      <roleTerm type="text">jt. aut.</roleTerm>
    </role>
  </name>
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  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">ohu</placeTerm>
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    <place>
      <placeTerm type="text">Ohio</placeTerm>
    </place>
    <publisher>South-Western Cengage Learning</publisher>
    <dateIssued>2020</dateIssued>
    <dateIssued encoding="marc">2010</dateIssued>
    <edition>International ; 9th ed.</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>693 p. in various pagings :  ill. (some col.), col. maps ;  28 cm</extent>
  </physicalDescription>
  <note type="statement of responsibility">Michael R. Czinkota,  Ilkka A. Ronkainen</note>
  <note>Glossary: p. 683-693.
</note>
  <note>Includes bibliographical references and index.</note>
  <subject authority="lcsh">
    <topic>Export marketing</topic>
  </subject>
  <classification authority="ddc">658.84 CZP</classification>
  <identifier type="isbn">9781439041376 (pbk)</identifier>
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    <recordCreationDate encoding="marc">210215</recordCreationDate>
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