01330cam a2200277 a 45000010008000000030008000080050017000160080041000330100017000740200015000910200020001060400029001260820020001551000031001752450052002062600047002583000035003054900031003405040053003715050397004246500029008216500026008509420012008769990019008889520145009071441576BD-DhUL20200218122156.0910322s1991    caua     b    001 0 eng    a   91015067   a080394361X  a0803943628 (pb)  aLCbengcLCdLCdBD-DhUL00a302.23220bBEM1 aBerger, Arthur Asa,d1933-10aMedia analysis techniques /cArthur Asa Berger.  aNewbury Park :bSage Publications,cc1991.  axiii, 143 p. :bill. ;c23 cm.  aSage commtext series ;v10  aIncludes bibliographical references and indexes.00aMachine derived contents note: Part One: Techniques Of Interpretation -- Semiological Analysis -- Marxist Analysis -- Psychoanalytic Criticism -- Sociological Analysis -- Part Two: Applications -- Murderers on the Orient Express -- Seven Points on the Game of Football -- Sex and Symbol in Fashion Advertising -- All-News Radio and the American Bourgeoisie -- Epilogue -- Shmoos and Analysis. 0aMass mediaxMethodology. 0aMass media criticism.  2ddccBK  c251811d251811  00102ddc406302_230000000000000_BEM708NFIC9383752aDULbDULcGENd1990-02-10ePurchasedo302.23 BEMp360390r2020-02-18w2020-02-18yBK