01173cam a2200265 a 4500 1441576 BD-DhUL 20200218122156.0 910322s1991 caua b 001 0 eng 91015067 080394361X 0803943628 (pb) LC eng LC LC BD-DhUL 302.23 20 BEM Berger, Arthur Asa, 1933- Media analysis techniques / Arthur Asa Berger. Newbury Park : Sage Publications, c1991. xiii, 143 p. : ill. ; 23 cm. Sage commtext series ; 10 Includes bibliographical references and indexes. Machine derived contents note: Part One: Techniques Of Interpretation -- Semiological Analysis -- Marxist Analysis -- Psychoanalytic Criticism -- Sociological Analysis -- Part Two: Applications -- Murderers on the Orient Express -- Seven Points on the Game of Football -- Sex and Symbol in Fashion Advertising -- All-News Radio and the American Bourgeoisie -- Epilogue -- Shmoos and Analysis. Mass media Methodology. Mass media criticism. ddc BK 251811 251811 0 0 ddc 0 302_230000000000000_BEM 0 NFIC 383752 DUL DUL GEN 1990-02-10 Purchased 302.23 BEM 360390 2020-02-18 2020-02-18 BK