Global marketing : contemporary theory, practice, and cases / Ilan Alon ...[et al.]. Alon, Ilan, author Jaffe, Eugene D., jt. aut. Prange, Christiane, jt. aut. Vianelli, Donata, jt. aut. Export marketing. Export marketing Case studies. HF1416 .A47 2017 658.84 GLO Includes bibliographical references and index. 2017 Text xxvi, 699 p : eng