The business of media distribution : monetizing film, tv and video content in an online world / Jeffrey C. Ulin. Ulin, Jeff. Motion pictures Marketing. Video recordings Marketing. Television broadcasting Marketing. Digital media Marketing. PN1995.9.M29 U45 2014 384.068 ULB 23 Includes bibliographical references (pages 587-609) and index. 2013 Text xxi, 625 p. : eng