01051cam a22003255a 4500 16434766 BD-DhUL 20191031145118.0 100826s2012 ohua b 001 0 eng 2010935812 9780538478342 (pbk) DLC DLC BD-DhUL pcc 658.8 LAE Lamb, Charles W. Essentials of marketing / Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel. 7th ed. Mason, Ohio : South-Western Cengage Learning, c2012. xxiii, 648 p. : chiefly col. ill. ; 28 cm. USD 186.95 Includes bibliographical references and index. Marketing Management. Hair, Joseph F. jt. aut. McDaniel, Carl D. jt. aut. 0 ibc origres 2 ncip 20 y-gencatlg ddc BK rm18 2015-06-19 z-processor xj87 2011-11-12 z-processor xj13 2012-03-01 pc17 2010-08-26 250667 250667 0 0 ddc 0 658_800000000000000_LAE 0 NFIC 381672 DUL DUL GEN 2019-12-06 Purchased 658.8 LAE 517675 2019-10-31 1 2019-10-31 BK Marketing 0 0 ddc 0 658_800000000000000_LAE 0 NFIC 381674 DUL DUL GEN 2019-12-06 Purchased 658.8 LAE 517676 2019-10-31 2 2019-10-31 BK Marketing 0 0 ddc 0 658_800000000000000_LAE 0 NFIC 381675 DUL DUL GEN 2019-12-06 Purchased 658.8 LAE 517677 2019-10-31 3 2019-10-31 BK Marketing