Digital marketing excellence
planning, optimizing and integrating online marketing
Chaffey, Dave
1963-
creator
Smith, P. R. (Paul Russell)
1957-
jt. aut.
text
bibliography
enk
2017
5th ed.
monographic
eng
xxvii, 660 p. : chiefly col. ill. ; 26 cm.
Dave Chaffey and PR Smith.
Glossary: p. 627-648.
Includes bibliographical references and index.
Internet marketing
Management
HF5415.1265 .S615 2017
658.872 CHD
Digital marketing excellence
Smith, P. R. (Paul Russell), 1957-
London ; New York : Routledge, Taylor & Francis Group, 2017
Fifth edition
(DLC) 2016055724
9781138191686 (hbk : alk. paper)
9781138191709 (pbk. : alk. paper)
2016041418
DLC
161121
20191030122701.0
19382173
eng