Marketing for hospitality and tourism
Kotler, Philip ...[et all.]
Bowen, John T.
jt auth
Makens, James C.
jt auth
Baloglu, Seyhmas
jt auth
text
e
Essex
Pearson
2017
7th, global
monographic
eng
680 p. : col. ill. ; 28 cm
Glossary: p. 656-663
Includes bibliographical references and index
Hospitality industry -
Markting
Tourism
641.94 KOM
9781292156156 (pbk)
BD-DhUL
190908
20190908100612.0