Re-Inventing the Book : challenges from the past for the publishing industry / [electronic resource] Christina Banou. Banou, Christina, author Assistant Professor in Book Policy and Publishing, Dept. of Archives, Library Science and Museology, Faculty of Information Science and Informatics, Ionian University, Corfu, Greece Books and reading. Books. Book industries and trade. Z1003 028/.8 23 Introduction: the continuing revolution of Gutenberg 1 1.1 The continuing revolution of Gutenberg: the publishing industry at a turning point 1 1.2 New worlds for old strategies, new words for old values 5 1.3 Toward a methodological and theoretical framework for publishing 10 1.4 The structure of the book 13 References 16 2 Reimagining the book: aesthetics in publishing 19 2.1 Setting the scene: from illustration to new multimedia technologies. Approaches and trends 19 2.2 The artistic identity of the book. Publishers, readers and the democratization of taste 24 2.3 The aesthetics publishing chain-circle and its explanations 33 2.4 Reconstructing the book: the value of the paratext 42 2.5 Reader participation and personalized copies: new aesthetic and business models 57 2.6 Reconsidering the boundaries of the book: convergence 62 2.7 Recalling Renaissance woodcuts: from painted prints of Renaissance to colouring books of the digital era 65 2.8 Why aesthetics in publishing is still important. The aesthetic capital 67 References 70 3 Reengaging readers, rediscovering strategies 75 3.1 Reader engagement and the emergence of publishing strategies 75 3.2 Lessons from the past: reader participation in the publishing chain. Case studies from Renaissance and the Baroque 78 3.3 Readersourcing 85 3.4 Rediscovering preorders 90 3.5 From patronage to crowdfunding 94 viii Contents 3.6 Short forms, serialization, Re-considering values 133 5.2 Keep reinventing: challenges from the past for the publishing industry 139 5.3 A comment as epilogue. Time and the book (or reinventing ourselves) 145 References 146 Timeline 147 Index 149. 2016 Text 1 online resource (163 pages) http://www.sciencedirect.com/science/book/9780081012789 eng Re-Inventing the Book. Re-Inventing the Book.