@book{247404,
	author = {Fryman, Lowell, and Lampshire, Gregory,},
	title = {The data and analytics playbook : proven methods for governed data and analytic quality / },
	publisher = {Morgan Kaufmann :},
	year = {2017.},
	address = {Cambridge, MA :},
	url = {http://www.sciencedirect.com/science/book/9780128023075}
}