Business intelligence strategy and big data analytics : a general management perspective / [electronic resource] Steve Williams. Williams, Steve, author. Business intelligence. Big data. HD38.7 658.472 23 Includes bibliographical references and index. Includes exercises and case studies with road-tested advice, this book provides ideas for improving the business performance of one's company or business functions, and emphasizes proven, practical, step-by-step methods that readers can readily apply in their companies. -- Edited summary from book. 2016 Text 1 online resource http://www.sciencedirect.com/science/book/9780128091982 eng