05422cam a2200601Ii 4500 ocn921142876 OCoLC 20190328114812.0 m o d cr cnu|||unuuu 150914t20162016maua ob 001 0 eng d N$T eng rda pn N$T YDXCP N$T OPELS CDX QGK EBLCP UMI OCLCF DEBBG DEBSZ COO OCLCQ IDB CDN ORU MERUC OCLCQ VT2 OCL WRM U3W CEF OCLCQ AU@ OCLCQ WYU CUY LOA ZCU ICG COCUF DKC 923327782 929521417 932060450 932328761 938510323 9780128030875 (electronic bk.) 0128030879 (electronic bk.) 0128030860 9780128030868 9780128030868 (OCoLC)921142876 (OCoLC)923327782 (OCoLC)929521417 (OCoLC)932060450 (OCoLC)932328761 (OCoLC)938510323 TS171.4 .F74 2016 BUS 082000 bisacsh BUS 041000 bisacsh BUS 042000 bisacsh BUS 085000 bisacsh 658.5752 23 Frishberg, Leo, author. Presumptive design : design provocations for innovation / [electronic resource] Leo Frishberg, Charles Lambdin. Waltham, MA : Morgan Kaufmann, an imprint of Elsevier, 2016. �2016 1 online resource (414 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references and index. Online resource; title from PDF title page (EBSCO, viewed September 22, 2015). Cover; Title Page; Copyright Page; Dedication; Table of Contents; Foreword; Preface; Why We're Excited About Presumptive Design; Who Is This Book For?; How to Use This Book; Part 1: Context (the Why); Part 2: Principles and Risks (the What); Part 3: How-To Manual and Recipes (the How); Appendices; On a Personal Note; Acknowledgments; Part 1 -- Context; Chapter 1 -- Introducing Presumptive Design; Overview; This Book's Value Proposition; A Twist to the Familiar; Agile Culture; Participatory; A High-Wire Act; Rapid Prototyping; The Five Principles of Presumptive Design; Design to Fail. Create, Discover, AnalyzeCreate; Discover; Analyze; Make Assumptions Explicit; Iterate, Iterate, Iterate; The Faster You Go, the Sooner You'll Know; Have Fun!; So, Why Bother?; Chapter 2 -- PrD and Design Thinking; Overview; Design Thinking; A Brief Review of Design Thinking Models; The IIT School of Thought; Charles Owen; Vijay Kumar/Steve Sato Model; Bill Buxton and Paul Laseau's Models; The UK Design Council Double Diamond Diagram; PrD and Sato's Design Thinking Model; How PrD Accelerates Learning; How PrD Differs from Traditional UCD; The Traditional (Waterfall) UCD Cycle. The PrD (Agile) ApproachSummary; Chapter 3 -- PrD and an Agile Way of Business; Overview; The Changing Nature of Business Strategy; An Agile Notion of Strategy; Knowledge and Decision Frameworks; Snowden's Cynefin Framework; PrD in the Context of Unknowns ; Disruptive Innovation and PrD; Disruptive Innovation; Increasing the Value of Ideas in the Innovation Funnel; A Hypothetical Example; PrD in a Culture of Agility; A Culture of Agility; PrD, Design Thinking, and Business Value; Summary; Part 2 -- Principles and Risks; Chapter 4 -- Design to Fail; Overview. We're Going to Fail-It's a Question of When and by How MuchDesigning the Right Thing; There's Nothing Wrong About Being Wrong; We Seek Intelligent Failures; Risk Factors; Conclusion; Summary; Chapter 5 -- Create, Discover, Analyze; Overview; Begin at the End; The Artifact Provokes Discovery; Analyze What They Mean, Not Just What We Heard; Taking the Low Road; High-Fidelity Artifacts Look and Feel Like Finished Products; Low-Fidelity Artifacts Cost Less; Risk Factors; Effort; Reality, Timidity, and Incrementalism; Missing the Point; Focusing on the Small; Hiding in Plain Sight; Diminished Value. Chapter 6 - Make Assumptions Explicit; Overview; Revealing Assumptions Isn't Easy; Discussing Solutions, not Assumptions; Released Product is No Place to Learn What Stakeholders Need; Nonsensical Artifacts Generate Useful Results; Good Assumptions are Hard to Find; Ass. U. Me-Implicit Assumptions Make Us All Look Stupid; We Really Want to Believe; We Don't Know Anybody Else's Assumptions Either; Risk Factors; Insincerity; Not Getting to Yes; Summary; Chapter 7 - Iterate, Iterate, Iterate!; Overview; Iterating Is Not Wasted Effort; Iteration Begins Day One. Industrial design Research. Design Social aspects. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Design Social aspects. fast (OCoLC)fst00891292 Electronic books. Electronic books. lcgft Lambdin, Charles, author. Print version: Frishberg, Leo. Presumptive design. Waltham, MA : Morgan Kaufmann, an imprint of Elsevier, 2016 9780128030868 ScienceDirect http://www.sciencedirect.com/science/book/9780128030868 247164 247164