05678cam a2200697Ii 4500 ocn916446232 OCoLC 20190328114812.0 m o d cr cnu---unuuu 150807s2015 ne ob 001 0 eng d N$T eng rda pn N$T N$T EBLCP UIU OPELS IDEBK YDXCP OCLCF CDX COO DEBSZ B24X7 TEFOD D6H FEM Z5A VT2 LIV OCLCQ MERUC WRM U3W AU@ OCLCQ 916953607 968093990 969084273 988636862 9780128010617 (electronic bk.) 0128010614 (electronic bk.) 0128009853 9780128009857 (OCoLC)916446232 (OCoLC)916953607 (OCoLC)968093990 (OCoLC)969084273 (OCoLC)988636862 QA76.9.H85 COM 013000 bisacsh COM 014000 bisacsh COM 018000 bisacsh COM 067000 bisacsh COM 032000 bisacsh COM 037000 bisacsh COM 052000 bisacsh 004.019 23 Rosenzweig, Elizabeth, author. Successful user experience : strategies and roadmaps / [electronic resource] Elizabeth Rosenzweig. Amsterdam : Elsevier, 2015 �2015 1 online resource text txt rdacontent computer c rdamedia online resource cr rdacarrier text file rda Online resource; title from PDF title page (EBSCO, viewed August 10, 2015). Includes index. Successful User Experience: Strategy and Roadmaps provides you with a hands-on guide for pulling all of the User Experience (UX) pieces together to create a strategy that includes tactics, tools, and methodologies. Leveraging material honed in user experience courses and over 25 years in the field, the author explains the value of strategic models to refine goals against available data and resources. You will learn how to think about UX from a high level, design the UX while setting goals for a product or project, and how to turn that into concrete actionable steps. After reading this book, y. Includes bibliographical references and index. ""Front Cover""; ""Successful User Experience: Strategies and Roadmaps""; ""Copyright""; ""Dedication""; ""Contents""; ""Foreword""; ""Introduction""; ""Who is the book for?""; ""What is this book about?""; ""How to use this book""; ""About the Author""; ""Acknowledgments""; ""Case Studies""; ""Chapter 1: What is User Experience?""; ""Usable Technology Can Change the World""; ""UX Story: The Kodak Camera""; ""You Push the Button; We Do the Rest""; ""Usability and User Experience""; ""Usability""; ""UX is an Evolving Field""; ""The History, Necessity, and Growing Influence of UX"" ""UX History Through Growth of Professional Organizations""""Why Does it Matter?""; ""References""; ""Bibliography""; ""Chapter 2: Design Thinking""; ""Design""; ""Elements of Design""; ""Design Thinking""; ""How Does Design Affect a Person?""; ""Persona""; ""Creativity and Innovation""; ""Creativity""; ""Innovation""; ""Where Do You Start?""; ""Iterate""; ""Key Concluding Recommendations""; ""References""; ""Bibliography""; ""Chapter 3: UX Thinking""; ""Applying Design Thinking to UX""; ""User Interface and Interaction Design""; ""Participatory Design""; ""Prototype and Wireframes"" ""UX Design Thinking""""Principles of UX Design""; ""Methods to Kickstart UX Design Thinking""; ""Competitive Analysis""; ""Literature Review""; ""Persona and Use Cases""; ""Persona""; ""Use Case""; ""Information Architecture""; ""Putting It All Together""; ""Reference""; ""Bibliography""; ""Chapter 4: The Strategic Model""; ""The Strategic Model""; ""Technology Driven vs. Market Driven""; ""Technology Driven""; ""Market Driven""; ""UX Strategy for the Long Haul""; ""Building the Model""; ""Setting Goals""; ""Product Goals""; ""Business Goals""; ""UX Goals""; ""Aligning Goals"" ""Chapter 7: Usability Testing""""Usability Evaluations""; ""Empirical Methods""; ""A/B Testing""; ""Moderated Tests""; ""Qualitative vs. Quantitative""; ""How Many Users to Test""; ""Qualitative""; ""Quantitative""; ""Task-Based Usability Testing""; ""Open Ended Usability Testing""; ""Contextual-Based Usability Testing""; ""Think Aloud Protocol""; ""A Case for Quant""; ""Usability Testing and UX Strategy""; ""References""; ""Bibliography""; ""Chapter 8: Iterating on the Design""; ""Iterating on the Design""; ""Agile""; ""Manifesto for Agile Software Development""; ""Lean UX"" Human-computer interaction. User-centered system design. Design and technology. COMPUTERS Computer Literacy. bisacsh COMPUTERS Computer Science. bisacsh COMPUTERS Data Processing. bisacsh COMPUTERS Hardware General. bisacsh COMPUTERS Information Technology. bisacsh COMPUTERS Machine Theory. bisacsh COMPUTERS Reference. bisacsh Design and technology. fast (OCoLC)fst01737708 Human-computer interaction. fast (OCoLC)fst00963494 User-centered system design. fast (OCoLC)fst01740021 Electronic books. Print version: Rosenzweig, Elizabeth. Successful User Experience: Strategies and Roadmaps. Burlington : Elsevier Science, �2015 9780128009857 ScienceDirect http://www.sciencedirect.com/science/book/9780128009857 247127 247127