Lucas-Alfieri, Debra creator author. text bibliography Electronic books. Electronic books. Electronic books. ne 2015 2015 monographic eng

electronic resource

1 online resource (xi, 105 pages) : illustrations. Although the 21st century library is competing with numerous web-based resources, its clients can benefit from using its research assistance, physical and online holdings, and physical space, so they need to understand what the library offers. Marketing the 21st Century Library systematically and concisely teaches students and practitioners how to and why they should market and promote academic libraries. Librarians need to use marketing not only to advertise and promote resources, but also to boost the profession and the role we play. The book introduces key marketing concepts, followed by the history of library marketing. Subsequent chapters guide readers through a series of tools and resources so they can create their own marketing plans, concluding with an exploration of resources, services and further readings. 1. Introduction -- 2. From the past to the future: library as place -- 3. Marketing plan research and assessment -- 4. Creating the marketing plan -- 5. Project control: managing marketing initiatives -- 6. Partnerships -- 7. Resources and services to promote -- 8. Using technology to market and promote -- 9. Marketing a profession: marketing the future. Debra Lucas-Alfieri. Includes bibliographical references and index. Libraries Marketing Information services Marketing LANGUAGE ARTS & DISCIPLINES Library & Information Science General Information services Marketing Libraries Marketing Z716.3 .L82 2015eb 021.7 (OCoLC)909772414 9781780634548 1780634544 http://www.sciencedirect.com/science/book/9781843347736 http://www.sciencedirect.com/science/book/9780081001950 http://www.sciencedirect.com/science/book/9781843347736 http://www.sciencedirect.com/science/book/9780081001950 N$T 150521 20190328114811.0 ocn909772414 eng