03421cam a2200529Ii 4500 ocn909772414 OCoLC 20190328114811.0 m o d cr cnu|||unuuu 150521t20152015ne a ob 001 0 eng d N$T eng rda pn N$T N$T OCLCO OPELS COO OCLCO CDX UIU OCLCO YDXCP QGK IDEBK E7B EBLCP OCLCO DEBSZ OCLCF OCLCO DEBBG OCLCA OCLCQ MERUC OCLCQ WRM U3W INT OCLCQ C6I CUY LOA ZCU ICG K6U COCUF VT2 DKC 910446841 9781780634548 (electronic bk.) 1780634544 (electronic bk.) 9781843347736 1843347733 (OCoLC)909772414 (OCoLC)910446841 Z716.3 .L82 2015eb LAN 025000 bisacsh 021.7 23 Lucas-Alfieri, Debra, author. Marketing the 21st century library : the time is now / [electronic resource] Debra Lucas-Alfieri. Amsterdam : Elsevier : Chandos Publishing, 2015 �2015 1 online resource (xi, 105 pages) : illustrations. text txt rdacontent computer c rdamedia online resource cr rdacarrier Chandos information professional series Includes bibliographical references and index. Online resource; title from PDF title page (ScienceDirect, viewed June 10, 2015). Although the 21st century library is competing with numerous web-based resources, its clients can benefit from using its research assistance, physical and online holdings, and physical space, so they need to understand what the library offers. Marketing the 21st Century Library systematically and concisely teaches students and practitioners how to and why they should market and promote academic libraries. Librarians need to use marketing not only to advertise and promote resources, but also to boost the profession and the role we play. The book introduces key marketing concepts, followed by the history of library marketing. Subsequent chapters guide readers through a series of tools and resources so they can create their own marketing plans, concluding with an exploration of resources, services and further readings. 1. Introduction -- 2. From the past to the future: library as place -- 3. Marketing plan research and assessment -- 4. Creating the marketing plan -- 5. Project control: managing marketing initiatives -- 6. Partnerships -- 7. Resources and services to promote -- 8. Using technology to market and promote -- 9. Marketing a profession: marketing the future. Libraries Marketing. Information services Marketing. LANGUAGE ARTS & DISCIPLINES Library & Information Science General. bisacsh Information services Marketing. fast (OCoLC)fst00972723 Libraries Marketing. fast (OCoLC)fst00997415 Electronic books. Electronic books. Electronic books. lcgft Print version: 9781780634548 (OCoLC)909772414 Chandos information professional series. ScienceDirect http://www.sciencedirect.com/science/book/9781843347736 ScienceDirect http://www.sciencedirect.com/science/book/9780081001950 247088 247088