05810cam a2200625Ii 4500 ocn895660706 OCoLC 20190328114809.0 m o d cr cnu|||unuuu 141117t20142015ne o 001 0 eng d N$T eng rda pn N$T N$T YDXCP UIU OCLCQ CDX OCLCF TEFOD REB EBLCP OCLCO OCLCQ OCLCO TEFOD DEBSZ OCLCO MERUC U3W D6H INT OCLCQ WYU CUY ZCU ICG DKC 896796360 9780123977809 (electronic bk.) 0123977800 (electronic bk.) 9780123971869 (OCoLC)895660706 (OCoLC)896796360 HD38.7 BUS 082000 bisacsh BUS 041000 bisacsh BUS 042000 bisacsh BUS 085000 bisacsh 658.472 23 Krishnan, Krish, author. Social data analytics : collaboration for the enterprise / [electronic resource] Krish Krishnan, Shawn P. Rogers. Amsterdam : Elsevier, 2014 �2015 1 online resource. text txt rdacontent computer c rdamedia online resource cr rdacarrier The Morgan Kaufmann Series on Business Intelligence Vendor-supplied metadata. Includes index. Annotation This volume presents a practical guide for professionals who want to employ social data for analytics and business intelligence (BI). It provides a comprehensive overview of the technologies and platforms and shows you how to access and analyze the data. Explore the five major types of social data and learn from cases and platform examples to help you make the most of sentiment, behavioural, social graph, location, and rich media data. Cover; Title Page; Copyright Page; Dedication; Contents; List of figures; Acknowledgments; Preface; Chapter 1 -- A New Universe of Data; Understanding Social Analytic Platforms; Platform Functions; Alerting and Workflow; Collaboration; Integration/Application Programming Interfaces; Natural Language Processing; Platform Analytic Functions; Geospatial Analysis; Sentiment Analysis; Influence Analysis; Machine Data Analysis; Demographic Analysis; Brand Affinity; Text Analytics; Chapter 2 -- Social Analytics in the Enterprise; Summary; Put Employees First; Pilot, Experiment, Learn. Alstom's Pillars of CollaborationGovernance; How to Measure Success; Success Is More Than Metrics; What's Next?; Chapter 3 -- Social Business Intelligence; Social Analytics and Business Intelligence Integration; Social Media; CRM; Marketing Strategy; Business Intelligence; Case Study; SMS Campaign: Route 66 Harley-Davidson; Call to Action; Objective; Strategy; Results; Lessons learned; Chapter 4 -- Four Steps to Social Business Intelligence; Step 1: Creating and Engaging Social Media Presence; Stage 1: Set up a Strategy and Goals to Accomplish; Stage 2: Make a Plan and Content Calendar. Stage 3: Post Your Content With ConsistenceStage 4: Engage! Don't Just Post; Stage 5: Monitor What Works Best and Does Not Work; Step 2: Tie Social Media Monitoring to Your Business Goals; Step 3: Decide on Collaboration; Step 4: Examine Analytics for Insights; Results; Conclusion; Chapter 5 -- Valuable Data for the Enterprise; Understanding Social Data Types; Behavioral Data; Sentiment Data; Social Graph Data; Location/Geographic Data; Rich Media Data; Chapter 6 -- Accessing the Data; Acquire; Refine; Classify; Categorize; Discovery; Metricize; Challenges in Data Quality. Delivering the InfrastructureDelivering Access to Data; How Does the Enterprise Use This Data; Chapter 7 -- Social Platforms; Understanding the Social Network Landscape; Blogging Communities; Crowdsourced Content; Discussion Forums; Gaming Communities; Live Streaming; Micro-blogging; Sharing Networks; Special-Interest Platforms; Social Platforms; Ratings and Reviews; Chapter 8 -- Social Business Intelligence and Collaboration; Increasing Customer Focus and Transforming to Customer-Driven Enterprise; An Integrated Approach; Enabling a Better Cross-Sell and Up-Sell Opportunity; Business Benefits. Social Media and SoftwareSocial Intelligence; Solution Architecture; Chapter 9 -- Social Media and Network Monitoring; Bringing the External to the Internal -- How to Create a Platform; Perspective on Social Media Tools; Chapter 10 -- Your First Project; Background; Social Analytics Strategy; The First Project Implementation; Proof of Value Exercise; Appendix; Summary; Solution; Results; Summary; Solution; Result; Summary; Background; Objectives; What They Did; How They Did It; Evaluation Approach; Results; Integration; Summary; Challenge; Solution; Results; The Future; Index. Business intelligence. Information technology Social aspects. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Business intelligence. fast (OCoLC)fst00842723 Information technology Social aspects. fast (OCoLC)fst00973131 Electronic books. Electronic books. lcgft Rogers, Shawn P., author. Print version: Krishnan, Krish. Social Data Analytics : Collaboration for the Enterprise. Burlington : Elsevier Science, �2014 9780123971869 Morgan Kaufmann Series on Business Intelligence. ScienceDirect http://www.sciencedirect.com/science/book/9780123971869 247000 247000