@book{246994,
	author = {Fritz, Mike, and Berger, Paul D.,},
	title = {Improving the user experience through practical data analytics : gain meaningful insight and increase your bottom line / },
	publisher = {Morgan Kaufmann, an imprint of Elsevier,},
	year = {�2015.},
	address = {Amsterdam ;},
	url = {http://www.sciencedirect.com/science/book/9780128006351}
}