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    <subfield code="a">""CHAPTER 2 -- JUSTIFYING BI: BUILDING THE BUSINESS AND TECHNICAL CASE""""WHY JUSTIFICATION IS NEEDED""; ""BUILDING THE BUSINESS CASE""; ""BUILDING THE TECHNICAL CASE""; ""ASSESSING READINESS""; ""CREATING A BI ROAD MAP""; ""DEVELOPING SCOPE, PRELIMINARY PLAN, AND BUDGET""; ""OBTAINING APPROVAL""; ""COMMON JUSTIFICATION PITFALLS""; ""CHAPTER 3 -- DEFINING REQUIREMENTS&#xFFFD;a&#xFFFD;?BUSINESS, DATA AND QUALITY""; ""THE PURPOSE OF DEFINING REQUIREMENTS""; ""GOALS""; ""DELIVERABLES""; ""ROLES""; ""DEFINING REQUIREMENTS WORKFLOW""; ""INTERVIEWING""; ""DOCUMENTING REQUIREMENTS""</subfield>
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    <subfield code="a">""Part iii -- architecturalframework""""chapter 4 -- architecture framework""; ""the need for architectural blueprints""; ""architectural framework""; ""information architecture""; ""data architecture""; ""technical architecture""; ""product architecture""; ""metadata""; ""security and privacy""; ""avoiding accidents with architectural planning""; ""do not obsess over the architecture""; ""chapter 5 -- information architecture""; ""the purpose of an information architecture""; ""data integration framework""; ""dif information architecture""; ""operational bi versus analytical bi""</subfield>
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    <subfield code="a">""MASTER DATA MANAGEMENT""""CHAPTER 6 -- DATA ARCHITECTURE""; ""THE PURPOSE OF A DATA ARCHITECTURE""; ""HISTORY""; ""DATA ARCHITECTURAL CHOICES""; ""DATA INTEGRATION WORKFLOW""; ""DATA WORKFLOW&#xFFFD;a&#xFFFD;?RISE OF EDW AGAIN""; ""OPERATIONAL DATA STORE""; ""REFERENCES""; ""CHAPTER 7 -- TECHNOLOGY &amp; PRODUCT ARCHITECTURES""; ""WHERE ARE THE PRODUCT AND VENDOR NAMES?""; ""EVOLUTION NOT REVOLUTION""; ""TECHNOLOGY ARCHITECTURE""; ""PRODUCT AND TECHNOLOGY EVALUATIONS""; ""PART IV -- DATA DESIGN""; ""CHAPTER 8 -- FOUNDATIONAL DATA MODELING""; ""THE PURPOSE OF DATA MODELING""</subfield>
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