03154cam a2200457 i 4500 18812738 BD-DhUL 20181002121633.0 151008s2016 njuf 001 0 eng 2015031895 9781119145677 (paperback) DLC eng DLC rda BD-DhUL pcc H61.4 .S54 2016 303.49 SIP 23 BUS016000 BUS021000 BUS043000 bisacsh Siegel, Eric, 1968- Predictive analytics : the power to predict who will click, buy, lie, or die / Eric Siegel. Revised and Updated Edition. New Jersey : Wiley, 2016. xxxi, 332 p., [10] leaves of plates : ill. ; 23 cm text rdacontent unmediated rdamedia volume rdacarrier 24.00 $ Includes index. "Predictive analytics unleashes the power of data. With this technology, computers literally learn from data how to predict future behaviors of individuals. In this updated and revised edition of Predictive Analytics, former Columbia University professor and Predictive Analytics World founder Eric Siegel reveals the power and perils of prediction. New material includes: - The Real Reason the NSA Wants Your Data: Automatic Suspect Discovery. A special sidebar in Chapter 2, "With Power Comes Responsibility," presumes--with much evidence--that the National Security Agency considers PA a strategic priority. Can the organization use PA without endangering civil liberties? - Dozens of new examples from Facebook, Hopper, Shell, Uber, UPS, the U.S. government, and more. The Central Tables' compendium of mini-case studies has grown to 182 entries, including breaking examples. - A much needed warning regarding bad science. Chapter 3, "The Data Effect," includes an in-depth section about an all-too-common pitfall, and how we avoid it, i.e., how to successfully tap data's potential without being fooled by random noise, ensuring sound discoveries are made. - Even more extensive Notes, updated and expanded to 70+ pages, now moved to an online PDF. Now located at www.predictivenotes.com, the Notes include citations and comments that cover the above new content, as well as new citations for many other topics"-- Provided by publisher. Social sciences Forecasting. Economic forecasting Prediction (Psychology) Social prediction. Human behavior. BUSINESS & ECONOMICS / Consumer Behavior. bisacsh BUSINESS & ECONOMICS / Econometrics. bisacsh BUSINESS & ECONOMICS / Marketing / General. bisacsh Online version: Siegel, Eric, 1968- Predictive analytics Revised and Updated Edition. Hoboken : Wiley, 2016 9781119145684 (DLC) 2015039877 Cover image http://catalogimages.wiley.com/images/db/jimages/9781119145677.jpg 7 cbc orignew 1 ecip 20 y-gencatlg ddc BK rm13 2015-10-08 rm13 2015-10-08 ONIX (telework) 243762 243762 0 0 ddc 0 303_490000000000000_SIP 0 NFIC 370490 DUL DUL GEN 2018-10-02 Purchased 303.49 SIP 506710 2018-10-02 1 2018-10-02 BK 0 0 ddc 0 303_490000000000000_SIP 0 NFIC 370491 DUL DUL GEN 2018-10-02 Purchased 303.49 SIP 506711 2018-10-02 2 2018-10-02 BK