TY  - BOOK
AU  - Ahmed, Pervaiz K.
AU  - Rafiq, Mohammed
TI  - Internal marketing : : tools and concepts for customer-focused management / 
SN  - 9781138177
U1  - 658.802 
CY  - London 
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -