00683nam a22002057a 4500 BD-DhUL 20180924161847.0 180924s2013 ii a|||| |||| 00| 0 eng d 9781259026850 BD-DhUL BD-DhUL 659.1 BEA Belch, George E. Advertising and promotion : an integrated marketing communications perspective / George E. Belch ; Michael A.Belch ; Keyoor Purani New Delhi : McGraw-Hill Education, 2013. xliv, 1016 p. : ill. ; 24 cm IRS 725.00 Includes bibliographical references and index Advertising ddc BK 243651 243651