00645nam a22001817a 4500003000800000005001700008008004100025020001800066040003000084082001700114100001900131245011100150260003400261300003900295504007200334650003200406650002500438BD-DhUL20180906111907.0180906s2010    enka|||| |||| 00| 0 eng d  a9780470319925  aBD-DhULcBD-DhULdBD-DhUL  a658.802bDAM1 aDahlen, Micael10aMarketing  communications  :  ba  brand  narrative approach / cMicael Dahlen, Fredrik Lange, Terry Smith  aWest Sussex : bWiley, c2010  axxii, 584 p. :bcol. ill. ;c25 cm  aGlossary: p. 491-547.
Includes bibliographical references and index 0aCommunication in marketing. 0aBranding (Marketing)