TY  - BOOK
AU  - Zikmund, William G.
AU  - Babin, Barry J.
TI  - Essentials of marketing research
SN  - 9788131502
AV  - HF5415.2 .Z537 2007
U1  - 658.83 
PY  - 2007/// (2017)
CY  - New Delhi
PB  - Cengage Learning
KW  - Marketing research
N1  - Includes bibliographical references (p. 405-410) and index
ER  -