TY  - BOOK
AU  - Venugopal, Pingali,
TI  - Marketing management: a decision-making approach 
SN  - 9788132104
AV  - HF5415.13 .V46 2010
U1  - 658.8 22
PY  - 2010///
CY  - New Delhi
PB  - Sage
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -